Kate is a Hamilton-based lifestyle and intimate moment photographer.  She finds inspiration in community and connection, travel, food and hospitality.  Kate loves to work collaboratively to showcase local businesses that share in these values

 

Brand Strategy, Visual development + Website + Communication Strategy

Brand overview

After nearly 10 years in the industry, Kate's love and ambition for photography has grown just as much as her technical skill. Over those ten years her vision has also changed – our goal was to present a brand that appealed more to her new target niche of local businesses seeking out commercial and lifestyle imagery for their projects, services or hospitality spaces.

Together we created an elevated brand experience that evokes the feeling of peering into a bespoke lifestyle magazine that also clearly communicates Kate's new direction to her clients. Kate not only wanted to move her work into a new direction, but the day to day tasks of her business have also evolved. With a family and young child to care for, Kate's time and values have shifted. Together we created strategies, guides, and introduced new tools and systems into Kate's business to optimize her time to create more space for the things that matter most to her and also to create a meaningful experience for her clients.

 

What we achieved together